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Principal, Product Marketing and Product Manager

Company: Inscopix, Inc.
Location: Mountain View
Posted on: August 4, 2022

Job Description:

Principal, Product Marketing and Product Manager - SaaS - Life SciencesInscopix, a neurotechnology company, developed a new SaaS product that will greatly enable the pharmaceutical industry, academic centers, and brain research initiatives to use their data to make new discoveries in brain health. Data management and data analysis in the life sciences industry is an unsolved problem. Within one company, there are different groups conducting research and making discoveries without a way to correlate the data and create new findings. Our software product solves that problem, and you will be the one to share this exciting message with our customers and launch the success of our new product! As our Principal, Product Marketing and Product Manager, you will lead our Go-To-Market efforts and collaborate with our engineering and product opportunities to identify market opportunities of our new SaaS product. If you have an interest in empowering discoveries in brain health, enjoy developing a consultative relationship with customers and know how to market a Saas product, this could be the right role for you!
Here is more detail about what you'll be doing:Business Planning and Strategy

  • Develop product roadmap and marketing strategies for SaaS products to drive growth within the life sciences market
  • Assess market needs, opportunities, competitive landscape, and analysis software landscape.
  • Present customer and industry insights to the leadership team to facilitate conversations around product roadmap and opportunitiesProduct Lifecycle Management
    • Gather market intelligence, VOC (Voice of Customer), and work closely with development teams to implement learnings into software product requirements
    • Collaborate with our Director of Data Product and Analytics on decisions for product features, optimal Saas product configurations, and product introductions through a Product Development ProcessProduct Marketing
      • Define go to market strategy including market sizing, customer segmentation, competitive analysis, feature definition, pricing, and deal pipeline
      • Create and execute on commercial launch plans for new products, including development of key messaging and positioning for the neuroscience and life sciences markets.
      • Develop strategic, integrated marketing plans, including customer segmentation, staging and execution of marketing programs
      • Conduct sales training and ensure alignment of marketing plans throughout the commercial organization and be the product champion.
        • Bachelor's degree. Additional degrees in business or life sciences are a plus.
        • 8+ years of experience in a product marketing, business development, corporate strategy, or product development role in an enterprise SaaS product (Minimum of 10+ years of work experience)
        • Experience with a start-up or growing product is highly desirable. While someone with a life science background might make the ramp up period faster, we'll also consider anyone that has experience with a product that has data insights or AI has a main feature or selling point of the product.
        • Thrives in a collaborative environment and uses a consultative approach with customers and colleagues.
        • Strong communication skills with an ability to present to others in a way that builds trust and positive relationships.
        • Experience working in cross-functional teams and the ability to influence across all levels of the organization
        • Exceptional written skills including experience creating content for customers (presentations, emails, campaigns and/or other related relevant material).
        • Since this role will require working with our engineers and product team on-site as needed (approx twice a week), this role is considered hybrid and requires being COVID-19 vaccinated.

Keywords: Inscopix, Inc., Mountain View , Principal, Product Marketing and Product Manager, Advertising , Mountain View, California

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