Marketing Strategy and Analytics Lead

Company: Samsung Electronics America
Location: Mountain View
Posted on: August 3, 2022

Job Description:

**Position Summary**

Making the future is everyday life at Samsung. We're seeking innovators who are called to not just change the world, but build a better one. We make the best technology hardware on the planet, but our best is always a prototype for something better and our people thrive with a driven mindset - better builds on better.

The Samsung eCommerce team, part of Samsung Electronics America, is looking for a Marketing Strategy and Analytics Lead. This role will lead a variety of strategy analytics initiatives for Samsung's eCommerce marketing business to help enhance customer experience and drive revenue growth. This is a critical role and will have constant communication and visibility to senior leadership in the Digital Business/eCommerce team. You will have the opportunity to help optimize our company performance through our data value chain by enabling decisions to be more data driven, agile, accurate and predictive.

**Role and Responsibilities**

**Responsibilities:**

+ Develop and execute strategies to optimize marketing channel revenue by collaborating with category management team, marketing team and wider demand generation teams

+ Analyze and present spend, ROAS, marketing attributed revenue and suggest strategies to improve revenue

+ Build and lead a small team of analysts

+ Measure marketing performance and present to executive staff via weekly business reviews and deep dive analysis

+ Uncover new opportunities to drive demand

+ Leverage analyses and insights to support improvements in customer experience and eCommerce revenue growth

+ Analyze Demand (traffic) and Conversion data and work with stakeholders across Marketing, Product, Promotions, Site Merchandising, etc. to optimize user experience

+ Execute deep dive analysis to answer key business questions related to the Samsung digital platform

+ Prepare reports and support stakeholders with deriving insights for WBRs (weekly business reviews)

+ Proactively work with business units and teams to understand and translate data-driven initiatives and potential ideas. Synthesize ideas and suggestions from stakeholders and users to determine what to build based on business priorities, strategy and vision

+ Advise business units on how to leverage our existing enterprise wide analytics technologies, platforms and data assets in the most effective and efficient manner

+ Solicit customer evaluation of Data Analytics performance and devise measures for improvement

+ Help drive adoption and utilization of expanding company data and analytics assets; partner with BI & Data platform team to democratize data across the organization **Skills and experience:**

+ Bachelors in Engineering, Mathematics, or other quantitative field

+ 9+ years of hands-on experience in Strategy, Consulting or Data Analytics or related roles such as Quantitative Marketing or Operations Research

+ 3+ years of experience in data manipulation using SQL

+ Experience in an eCommerce and/or Digital Marketing environment

+ Strong problem solving ability

+ Excellent communication and data presentation skills

+ Strong project management skills; proven experience in managing multiple tasks simultaneously with a rigid determination to meet deadlines

+ Succinct/proactive/confident communication data-driven insights (translating data into "business speak") to all levels of the business stakeholders from operational to executive

+ Self-starter mentality with the ability to deliver results under minimal supervision

+ High level of intellectual curiosity, boldness, and honesty, and comfort level with ambiguity

+ Comfort in reprioritizing items as situations evolve to maximize team's impact

+ Openness to work with different cultures and working styles

+ Most importantly, you enjoy being an integral part of a fast-paced, collaborative team; possess an innate entrepreneurial spirit to explore the uncharted#LI-VL1

**Skills and Qualifications**

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* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

**COVID-19 Vaccine Mandate**

Samsung Electronics America requires all employees to be fully vaccinated against COVID-19, unless a medical or religious exemption, or an exemption required under state/local law, is approved. Offers of employment are contingent upon proof that a candidate is fully vaccinated or qualifies for an exemption. More details on how to apply for an exemption are provided after the application process is complete.

**Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process**

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.

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**Samsung Electronics** is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, and network systems, and the entire semiconductor industry with our memory, system LSI, foundry, and LED solutions. Samsung is also leading in the development of the Internet of Things through, among others, our Smart Home and Digital Health initiatives.

**Since being established in 1969** , Samsung Electronics has grown into one of the world's leading technology companies, and become recognized as one of the top global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth. To discover more, please visit our official newsroom at ( https://news.samsung.com/global/ ).

Keywords: Samsung Electronics America, Mountain View , Marketing Strategy and Analytics Lead, Advertising , Mountain View, California