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Senior Brand Marketing Manager

Company: ByteDance
Location: Mountain View
Posted on: July 31, 2022

Job Description:

Job Description:As the first brand marketing manager on the Lark Enterprise Software team, you will be the lead on the global team who will help orchestrate the redesign and evolution of the Lark brand. You will be the interface between the marketing teams and the creative agency. The ideal candidate will have experience creating insight-driven brand strategies, positioning, messaging and creative assets to help create awareness for a growing brand.Responsibilities

  • Ability to develop, evaluate and produce creative marketing programs, ideas, and campaigns. Proven history of leading successful marketing initiatives, driving collaboration across external agency partners and internal teams
  • Lead strong relationships with external agencies, using communication plans, briefs, message strategy and frameworks to guide differentiated storytelling and execution
  • Activate, develop, and nurture high-quality campaigns for major thought leadership and product launches that help Lark break through in the marketplace
  • Launch brand strategy materials, guidelines and hub for use by internal teams
  • Manage global collaboration for campaigns with regional marketing counterpartsRequired Skills/Experience:
    • 5+ years of experience in B2B Brand or Creative Marketing
    • Expert storyteller and communicator
    • Successful track record of collaborating with external agency partners and internal cross- functional stakeholders in a fast-paced environment
    • Effective problem solver, able to drive multiple projects at once
    • Excellent writing, communication, and interpersonal skills
    • Exceptional planning, project management, organizational skills, and attention to detail
    • Ability to prioritize work to balance multiple projects and deadlines
    • Strong entrepreneurial drive.
    • Enthusiasm for a fast-growing, fast changing-environment.

Keywords: ByteDance, Mountain View , Senior Brand Marketing Manager, Advertising , Mountain View, California

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