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Director of Marketing

Company: Dusty Robotics
Location: Mountain View
Posted on: July 31, 2022

Job Description:

Who We Are: Dusty Robotics is a venture-backed startup automating construction through advanced robotics. Dusty envisions a future in which construction workers make use of robotic automation to make their work safer, more efficient, and more precise; a future in which they don't need to retire early because their bodies give out. In Dusty's vision, the buildings where we live, work and play are built by teams of creative and problem-solving construction crews, who are directing robots to do the physically demanding and dangerous work. The centerpiece of our strategy is the FieldPrinter: a mobile printer-on-wheels that prints building floorplans (in CAD format) full-size on the concrete floor of a construction site. Our robot prints lines, text, and points with 1 mm accuracy, enabling builders to construct walls and fixtures on top of our layout with zero mistakes: The position Dusty is looking for a creative and detail-oriented Director of Marketing with a proven track record of growing marketing teams from scratch, and enabling sales teams to reach their revenue targets by designing, implementing and measuring effective marketing strategies. As an action-oriented leader with a design focused background who learns quickly, you will: Serve as a player/coach with direct accountability for marketing strategy and execution Craft and implement a strategy for growing our brand awareness and drive engagement Develop and maintain the sales playbook used by the sales team to win deals which defines key messaging and value propositions Produce thought leadership content such as bylined articles and blog posts, speaking engagements, industry presentations, panels, and webinars Develop ideal customer profiles, client personas, case studies, customer references, and other collateral for the sales team Monitor and improve the Dusty website, tracking traffic patterns and updating content Create campaigns to generate qualified leads through email, search engine optimization, and remarketing Design and implement data-driven metrics to track marketing's impact on sales, hiring, and other parts of the business Requirements Proven experience leading and building a high-powered team w/strong mentorship capabilities Successful track record as a marketing leader in a small high-growth startup where hands-on individual contributorship was required Demonstrated strategic thinking with proven decisions from the perspective of what's best for the company Strong project management and organizational skills Ability to transform analytical information into client-friendly consumable content Why you should join In joining our team, you'll become an important part of a small and fast-growing company. We are daring to accomplish something big, and you are a critical part of our success. We are deeply committed to our mission, and we believe in removing roadblocks that distract us from reaching our goals. To that end, we offer an unlimited vacation policy, a 401k with employer match, reasonable work hours, and flexible schedules. We know that our best work happens when we feel well-rested and capable of focusing all of our energy on making Dusty successful. Our Code of Conduct: Dusty Robotics exists to serve a wide variety of customers from all walks of life. We believe that our mission is best served in an environment that is friendly, safe, accepting, and free of intimidation or harassment. We do not tolerate abusive behavior. Strong, effective teams are composed of people with diverse backgrounds and experiences who can bring a variety of perspectives to their work. We actively encourage applications from a diverse pool, including those from historically under-represented groups such as women, people of color, people who identify LGBTQ, veterans, people with disabilities, and immigrants. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Keywords: Dusty Robotics, Mountain View , Director of Marketing, Advertising , Mountain View, California

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