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Senior Marketing Manager

Company: EdCast Inc.
Location: Mountain View
Posted on: May 16, 2022

Job Description:

Who we areEdCast is an AI-powered knowledge cloud for unified discovery, knowledge management, and personalized learning. Our award-winning Learning Experience Platform (LXP) is used globally by Fortune 500 companies and government organizations to solve the discovery, curation and recommendation problems of content fragmentation across external, internal, and tacit knowledge sources. In addition to the LXP, our company's solutions include MyGuide and Leapest by EdCast Marketplace. Our mission is to democratize learning. Often called the "Netflix of Learning" our goal is to provide frictionless access to knowledge for our enterprise and association customers making learning "the way we work". Our goal is to help re-skill and upskill the globe to meet the demands of a rapidly changing digital world in the 4th Industrial Revolution. EdCast is founded at Stanford University and headquartered in the heart of Silicon Valley, with growing operations in Europe and Asia. EdCast is a fast-growing scaleup, backed by top-notch investors including Softbank, REV Venture Partners, London Fund, Crescent Enterprises.What the role is about:As EdCast's Senior Marketing Manager, your responsibilities will include coordinating marketing tactics and activities, including social media campaigns, digital marketing campaigns, events, webinars, marketing collateral and communications as well as other promotional efforts. This person should also have a strong grasp of current digital marketing strategies and tools. Your core tasks and responsibilities will include:

  • Help develop compelling and tailored content for presentations, datasheets, white papers, and other marketing purposes
  • Help craft, design, build and maintain our social media presence
  • Create and deploy successful digital marketing campaigns as well as own their implementation from ideation to execution
  • Help produce and manage engaging website and blog content that attracts and converts our target groups
  • Help coordinate and execute key digital marketing tactics, including SEO/SEM, email, social media and display advertising campaigns
  • Measure and report performance of all marketing campaigns and assess against goals (ROI and KPIs)
  • Analyze customer behavior and adjust email, social media and advertising campaigns
  • Oversee and coordinate internal webinars and events, as well as external event planning, budgeting and logistics
  • Work with Sales Ops to perform win/loss and competitive analyses
  • Identify gaps and opportunities for future product development At least 5 years marketing experience for enterprise or B2B technology company is required. Bachelor's Degree required. Master's Degree preferred.Required Tools:
    • MS Office
    • Salesforce
    • Marketing Automation (e.g., Pardot, Hubspot, Marketo)
    • WordPress (or other website building tools)
    • Google Analytics What do we offer?An opportunity to get ahead in your career by being part of a scaling-up Silicon Valley company growing its business globally. It is a massive opportunity to bring your ideas, your knowledge and to make a real impact within an environment that is open and challenging. You will be joining a truly passionate and multicultural team willing to make a difference and positively disrupt the way learning is done within organizations. We believe in lifelong learning.We believe we can create abundant opportunities for workforce learning and upskilling within the organization's ecosystems. We have the spark, the ambition, the drive and the passion for making an impact in the world.Last but not least, we offer a competitive salary package.Sounds like you? Apply now!If you feel the chemistry and the Marketing Manager sounds like a good fit, in terms of your skills and ambitions, we would love to hear from you. Send us your details and do not forget to attach your CV.Note that only applications in English will be accepted.

Keywords: EdCast Inc., Mountain View , Senior Marketing Manager, Advertising , Mountain View, California

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