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Marketing Manager I

Company: Russell Tobin & Associates LLC
Location: Mountain View
Posted on: May 14, 2022

Job Description:

A Fortune 500 Fintech Software company is looking for a Marketing Manager to join their team! Apply Today! Engagement and Lifecycle Marketing Team is looking for a fast moving, customer-focused contract Marketing Manager to help develop best-in-class monetization campaigns to drive funded loan volume.
Using customer data, insights, and marketing automation tools, this position will be responsible for creating and executing campaigns that engage, retain and delight our Small Business customers throughout their lifecycle.
Responsibilities:


  • Design, launch, and manage multiple end-to-end customer journey campaigns while maintaining optimal segmentation, frequency, cadence, sequencing, and orchestration across email, IPD, push, and sms channels.
  • Identify the customer insights and data needed to construct effective go-to-market strategies and quantify the resources required to execute against those strategies.
  • Identify key performance metrics or indicators to measure success, both leading and lagging indicators.
  • Partner closely with cross functional teams within marketing (go-to-market managers, product marketing, marketing ops, creative and development) to execute campaigns, as well as analyze results.
  • Understand when and how to best engage with teams outside of marketing (data ops, analytics, product, PMO) in order to move projects forward


    • Own the deliverables, deadlines and measurement of campaign automations in Campaign Manager, Braze or Eloqua to drive conversion, unit growth, and revenue. Provide direction to build program test plans.
    • Perform and analyze A/B split testing along with analyst.
    • Build and ensure on-time detailed program schedules - from kick off to tracking codes to legal/compliance review to deployment and results tracking, including managing stakeholder expectations and communicating out project timelines.

      Requirements:

      • CRM marketer with 2-5 years experience in b2c or b2b digital marketing.
      • Experience within retail or commercial lending, specifically building customer journeys across multiple competing lending products.
      • Strong analytical and problem-solving skills to understand data sources, triggers, data mapping, campaign logic, and campaign performance.
      • Use of Campaign Manager or Braze a plus. Exceptional executional and project/time management skills
      • Passion and ability to be agile in campaign development, execution and delivery of results.
      • Ability to manage multiple complex projects, stakeholders, and competing priorities
      • Ability to both create long term learning agendas and iterate and learn quickly to.


        • Developing customer journey maps for consumer loan products
        • Launching campaigns across multiple channels (email, in-product, push, sms)
        • Understand data sources, triggers, data mapping, campaign logic, and campaign performance
        • Ability to manage cross functional stakeholders for input and buy-in
        • Orchestrating campaign automations across a portfolio of products
        • Proficient with Eloqua, Braze, Amplitude, Tableau

          Click to Apply Today!

Keywords: Russell Tobin & Associates LLC, Mountain View , Marketing Manager I, Advertising , Mountain View, California

Click here to apply!

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