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Marketing Manager

Company: Computer History Museum
Location: Mountain View
Posted on: May 14, 2022

Job Description:

POSITION PURPOSE The CHM Marketing Manager plays a vital role in developing Museum marketing strategies to meet annual goals and objectives. The role works closely with the Director of Marketing in the management and execution of digital marketing activities, fundraising campaign planning, promotional strategies and tactics that drive Museum attendance, brand awareness, and online engagement delivering the CHM value proposition to the member community. They play a key role in the development of a strong brand delivering clear compelling messages across all Museum---s owned channels including website, emails, videos, blogs, and social media. ESSENTIAL DUTIES AND RESPONSIBILITIES Identify, develop, and execute integrated marketing campaigns to support Museum programs and brand goals including 12 to 24 programs per year and several media campaigns. Acts as the marketing liaison for staff across a range of programs, exhibits, community initiatives, and brand marketing campaigns this includes scheduling, vetting plans, obtaining approvals and budgeting. Partners with cross-functional museum staff, agencies, and partners to write, edit, and review Marketing content and distribution in an effective and scalable manner. Coordinates the activities on the Museum---s editorial calendar and production schedule. Responsible for the management and audience interaction on all Museum---s social media accounts. Responsible for regularly posting text, video and images that engage the Museum---s audience. Responsible for monitoring online conversations with Museum mentions and address audience comments to mediate the impact of negative reviews and share positive testimonials. Analyzing Museum---s social media strategy and identify strategic weaknesses, make recommendations for improvements. Researching Digital Marketing trends and informing management of changes that are relevant to the Museum---s marketing activities. Work closely with the Director of Marketing to set key performance indicators (KPIs) for marketing campaigns and social campaigns such as targets for a certain number of shares or likes and measuring a campaign---s performance against the KPIs. Support media relations activities, including coordinating media interviews, photography sessions, film shoots and press events. Additional responsibilities as directed. REQUIRED SKILLS AND QUALIFICATIONS Minimum 3 year---s experience in a communications, marketing, or program management position. Demonstrated experience with media metrics, reporting and analytics. Demonstrated project management skills and the ability to maintain project schedules and budgets. Professional, personable, and engaging in written and verbal communication skills. Strong analytical skills, with accuracy and attention to detail is paramount. Excellent organizational skills; ability to plan and meet targeted project and program deadlines. High level of individual initiative required, including the ability to work with limited supervision and resolve practical problems independently. Collaborative attitude and ability to work in a team environment. Proficiency in MS Office 365, particularly Word, Sharepoint, Excel and PowerPoint. Ability to learn and become proficient in CRM (Salesforce) and Marketing Automation (Pardot) Systems and for data entry and reporting Ability to manage, operate, and lead projects in an ambiguous environment. Strong skills in using social media platforms and digital technologies to meet the goals of social media campaigns. PREFERRED QUALIFICATIONS Experience with CRM (Salesforce) and Marketing Automation (Pardot) Systems preferred but not required. Experience with Adobe Creative Suite preferred but not required. REQUIRED EDUCATION Bachelor---s degree in Business, Marketing, Advertising, Communications or related field or equivalent work experience. HOW TO APPLY In order to be considered for this position, applicants must include a cover letter, resume, and a list of 3 professional references and email to Please be sure to add the job title you are applying for in the subject line of your email. We believe that diversity and inclusion among our teammates is critical to our success. CHM provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, CHM will provide reasonable accommodations for qualified individuals with disabilities.

Keywords: Computer History Museum, Mountain View , Marketing Manager, Advertising , Mountain View, California

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