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Head of Social Marketing

Company: Intuit
Location: Mountain View
Posted on: May 13, 2022

Job Description:

Overview

Come join the QuickBooks Global Brand Marketing team as a Group Marketing Manager revolutionizing social programs driving the QuickBooks brand and our US business. The brand social team in Intuit's Small Business and Self-Employed Group (SBSEG) delivers powerful social-first campaigns and always-on programming to inspire and empower QuickBooks customers and prospects. In this role, you'll partner widely across marketing, communications, and customer success teams and work alongside our world-class creative and media agencies to lead strategy, build and execute high-performance social campaigns across all touchpoints in the customer journey. Successful candidates will have impressive brand and social marketing chops, experience across core and emerging channels, and deep understanding of how social and digital marketing can be leveraged to drive brand strategy and unprecedented growth.

What you'll bring

  • Minimum 10+ years of brand and social marketing experience (creative/brand/social/content), with deep and hands-on experience across social platforms and tools.
  • Ability to create and lead social marketing strategy in support of brand and business priorities, providing strategic frameworks, creative content ideas, and executional excellence.
  • Experience in developing, scaling and leading strategic end-to-end social media campaigns, working on integrated marketing programs, and effectively prioritizing work across multiple projects.
  • Experience working internationally and on global brands
  • Experience with Saas preferred, but not required
  • Ability to self-start, manage projects, build relationships, work cross-functionally, communicate, and influence in a highly matrixed, large organization
  • Experience in developing and pushing social marketing initiatives with forward-thinking and boundary pushing point of views, inspiration and drive.
  • Ability in building, motivating and leading strong and ambitious teams
  • Strong analytical skills and experience making recommendations based on data from a variety of sources, including social listening.
    How you will lead

    • Develop and execute breakthrough creative and innovative social programs for key priorities within the Small Business and Self-Employed marketing organization to drive brand and business growth.
    • Collaborate with partners across marketing, social, brand, content, influencer, communications, and customer success teams to ensure a consistent and relevant experience for our customers across campaigns and all touchpoints.
    • Partner with creative and media agencies on creative and content development, media strategy, and measurement.
    • Develop bold social initiatives to connect the QuickBooks brand to culture in partnership with cross-functional teams.
    • Design and execute tests to increase engagement and deepen connections with customers and prospects through social media.
    • Deliver insights to the business and drive continual improvement through learning programs, testing, customer insights, and market trends.

Keywords: Intuit, Mountain View , Head of Social Marketing, Advertising , Mountain View, California

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