Marketing Manager - Acquisition Strategy

Company: Intuit
Location: Mountain View
Posted on: May 12, 2022

Job Description:

Overview

Come join the QuickBooks Marketing Team as a Marketing Manager leading GTM efforts for QuickBooks Online Advanced. In this highly collaborative role, you will contribute to the development of the go-to-market plan for driving net-new acquisitions for QuickBooks Online Advanced, working across marketing channels (digital, sales, design, analytics, and research). We're looking for a forward thinking, self-starter, who has solid experience translating customer and prospect insights into go-to-market strategy. You will likely have a strong background in B2B marketing with excellent knowledge and experience across digital and sales strategy and execution, project management, omnichannel campaign orchestration and analytics.

What you'll bring

• 5+ years professional experience in marketing driving go-to-market strategies
• Bachelor's degree required, or equivalent experience, MBA a plus
• Proven experience leading and influencing cross-functional teams to deliver amazing outcomes
• Solid written and verbal skills to communicate program objectives, develop creative briefs and share results across the organization
• Demonstrated high levels of ownership, responsibility, initiative, and the desire to drive significant, measurable performance results
• Track record of making principled, data-based business decisions balanced with experienced judgement
• Strong project management skills, analytical skills, and attention to detail
• Strong experience and success in turning deep customer understanding into insightful market strategy and execution that drives strong business results
• Ability to think about ambiguous or complex issues, leading to thoughtful recommendations
• Prior experience with propensity models a plus but not required
  How you will lead
  
  
  • Uncover new qualitative and quantitative customer insights and leverage deep empathy to drive decisions, recommendations and influence the product roadmap
  • Contribute to 1-year plan development and execute programs in service to it
  • Own growth metrics for revenue and subscriber goals for net-new acquisitions and contribute to annual and quarterly forecasting in collaboration with finance and channel partners
  • Monitor performance metrics from channel initiatives (digital, sales, accountants, and partners) in partnership with analytics partners, to identify business growth opportunities and areas at risk to ensure mitigation
  • Leverage customer, market, and competitive understanding to inform go-to-market strategy and execution across ecosystem, sales and digital channels.
  • Own and drive marketing programs and related analysis
  • Collaborate with appropriate partners to ensure go-to-market strategy and messaging alignment with plan delivery
  • Develop and communicate clear, differentiated positioning, messaging through business briefs and creative briefs to guide prioritization, creative development, and strong marketing programs
  • Evaluate copy and creative execution and provide constructive feedback to design teams
  • Experiment, by developing clear hypotheses, and partnering with channel teams to run A/B in-market tests, using data analytics to interpret test results, rolling out test wins, and implementing improvements to drive results.
  • Understand and identify key success metrics for each initiative and manage programs to meet/exceed goals.
  • Drive results by leveraging influencing abilities across teams for which you do not have direct management responsibility

Keywords: Intuit, Mountain View , Marketing Manager - Acquisition Strategy, Advertising , Mountain View, California