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Marketing Manager

Company: Akorbi Workforce Solutions
Location: Mountain View
Posted on: January 16, 2022

Job Description:

Job Description Role: Marketing Manager Duration: 12 plus months Location: Mountain View CA Benefits: We offer a full benefits package including 3 different medical plans, vision, dental, STD, LTD, life insurance (paid by us), telemedicine (paid by us), and 401K. Project Overview: As a Marketing Manager, You help users get the most out of their Play (and Android) experience, increasing product affinity and engagement. Along the way, your work helps to shape the voice of Play. You bring strategic and analytical marketing skills, allowing you to build scalable programs that meet the needs of demanding super-gamers, users turning on their first mobile phones, and everyone in between. You use data and experimentation to drive growth. You are a "can do" person who enjoys fine-tuning small details, as much as you do thinking about the big picture. You're motivated to get things done and view obstacles as exciting challenges. You love working collaboratively across different roles to bring great experiences to users. Overall Responsibilities: Deepen our relationship with users through compelling, scalable and relevant lifecycle and educational content, with a particular focus on our Games programs Partner with designers, writers, other PMMs, PMs and third-party agencies to deliver great work in a scrappy environment. Build strong relationships, partnering closely with merchandising, BD, consumer marketing, product management and analytics teams to deploy targeted, impactful campaigns. Partner cross-functionally to assist in the conception of creative solutions for automating content sourcing and delivery and in devising and executing testing strategies to improve engagement. Proactively evaluate and present results of your programs, making recommendations for campaign optimization and new areas of focus. Top 3 Daily Responsibilities: Create briefs for compelling content for notifications, email and landing page surfaces Partner with cross-functional stakeholders to identify user / product needs Analyze and present insights of projects Mandatory Bachelor's degree or equivalent experience and 5 years in growth marketing and/or product marketing, ideally on a consumer product at scale Excellent creative, design and copywriting/editorial skills with an understanding of how to target messaging and visuals to market and channel; Marketer who focuses on key metrics to develop and analyze campaigns Interest in the BeSci behind user decisions, as well as market-specific needs and nuances Desired Push marketing (email/notifications) / CRM experience Mobile, e-commerce, and/or gaming experience Experience partnering closely with product counterparts Track record of creative problem solving and bias towards action Experience in identifying key pain points in the user journey Company Description Akorbi Workforce Solutions provides technical, professional, high-volume, multilingual and bilingual staffing solutions in the U.S. and globally to support the contract, contract-to-hire, direct-hire, statement of work and payroll needs of Fortune 1000 clients.

Keywords: Akorbi Workforce Solutions, Mountain View , Marketing Manager, Advertising , Mountain View, California

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