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Senior Data Scientist, Marketing Analytics

Company: Intuit
Location: Mountain View
Posted on: January 15, 2022

Job Description:

OverviewIntuit's Small Business Group (SBG), a global team serving the needs of over 2 million small businesses and self-employed. We are rethinking how to power prosperity around the world. This means dramatically rethinking how we can enable small businesses and individuals to run their businesses with confidence, and save time by using both our cloud solutions and our app partners.The Data Analytics & Science team drives user growth and retention using product insights and marketing channel optimization for the Small Business Group. We are an exciting, growing and fun team that works with industry- leading analytics tools, techniques and best practices.We are looking for a candidate with deep experience in marketing-centric data modelling and optimization. As a senior data scientist in the marketing science team, you will play a critical role in informing marketing strategy and decision making. You will work cross functionally with marketing, sales, finance, other analytics and engineering teams to drive measurement and optimization of growth marketing efforts. You will be responsible for building multiple marketing mix models to drive improvements in scale and efficiency on existing marketing efforts and planning for the future spend allocation.What you'll bring

  • MS/PhD in quantitative fields such as Business, Math, Statistics, Finance, Economics, or a related field with 3+ years working experience in an analytics related role.
  • Proficient in one of the following analytics tools, such as Python and R.
  • Efficient in SQL, Hive, SparkSQL, etc.
  • Has built out media mix models that informed budget allocation.
  • Deep understanding of statistical modeling and marketing measurement, and a track record of solving problems with these methods.
  • Confident with machine learning techniques and sophisticated analytics (e.g. regression, classification, clustering, time series, econometrics, mathematical optimization)
  • Excellent communication skills and ability to learn fast, and confidence in taking ownership.How you will lead
    • Develop, maintain and enhance media mix models to measure the incremental impact of marketing campaigns, web tests and structural changes.
    • Bring innovation, agility, automation and continuous improvements to existing models.
    • Lead MMM model data collection, management and variable definition.
    • Lead analytics for big campaigns/initiatives/tests measurements.
    • Must have good judgement with the ability to think creatively and strategically.
    • Communicate results and share actionable insights clearly, concisely and confidently to the broad team and leadership.

Keywords: Intuit, Mountain View , Senior Data Scientist, Marketing Analytics, Advertising , Mountain View, California

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