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Global Product Marketing Lead, Creative Ecosystem

Company: TikTok
Location: Mountain View
Posted on: January 12, 2022

Job Description:

Mountain View Operations - Product ops Experienced Job ID: J9BU2 Responsibilities This role can be based in San Francisco, Mountain View, or New York!TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul and Tokyo. We are seeking a seasoned product marketer to join our rapidly expanding TikTok for Business Creative Experiences team. Our mantra at TikTok for Business is "Don't Make Ads, Make TikToks". The Creative Experiences team makes this possible for advertisers of all sizes through tools, education and partnerships. In this role, you will be responsible for leading a team that connects advertisers to third party experts to address the challenges they have with commercial creative development for TikTok. You will lead the team in strategic development and scaling of the TikTok creative ecosystem via product, GTM and education. This will involve product development, 3rd party creative expert engagement and go to market execution. Responsibilities:- Lead a team of individual contributors to build, launch, and grow the TikTok commercial creative ecosystem via product and GTM efforts- Partner with product, sales, design, partnerships and marketing teams to build, launch, and expand the creative ecosystem for TikTok For Business- Work closely with the Product team to influence the product roadmap- Collaborate with our partnerships team to increase advertiser access to creative partners- Determine internal and external go-to-market strategies for new product launches- Draw on qualitative and quantitative insights to understand global product adoption- Conduct marketing research and analysis to define opportunities and recommend new product ideas or marketing strategies Qualifications Minimum Qualifications:- 10+ years of experience in technology or internet technology, digital marketing, product management, strategy consulting- 3+ years of people management experience- BA/BS degree- Ability to effectively manage multiple projects in a fast changing environment- Excellent oral and written communication skills- Ability to build relationships internally and externally and work with key stakeholders across the organizationPreferred Qualifications:- Experience in building and growing a marketplace from the supply and demand side- Familiarity with creative competitive landscape and best practices- MBA or other advanced degreeTikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. Our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals shouldn't be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too. TikTok is committed to providing reasonable accommodations during our recruitment process. If you need assistance or an accommodation, please reach out to us at USRC@tiktok.com. Share to

Keywords: TikTok, Mountain View , Global Product Marketing Lead, Creative Ecosystem, Advertising , Mountain View, California

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