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Director of Product Marketing, App Marketplace

Company: Eightfold
Location: Morgan Hill
Posted on: November 22, 2021

Job Description:

Director of Product Marketing, App Marketplace

Eightfold was founded with a vision to solve for employment in our society. For decades, the connection between individuals and opportunities has been based on who the individuals are and the strength of their network, vs. their potential. Eightfold leverages artificial intelligence to transform how to think about skills and capabilities for individuals as well as how jobs and career decisions are made. Eightfold offers the industry's first AI-powered Talent Intelligence Platform to transform how organizations plan, hire, develop and retain a diverse workforce, enabling individuals to transform their career.

To date, Eightfold AI has received more than $410 million in funding and a valuation of over $2B from leading investors to further our mission of finding the right career for everyone in the world. If you are passionate about solving one of the most fundamental challenges of our society - employment, working on hard business problems and being part of an amazing growth story - Eightfold is the place to be!

About the Role
The marketing team is looking for a talented and passionate product marketer to drive vision, messaging, awareness, and go-to-market strategy for the Eightfold Talent Intelligence Platform, specifically around our App Platform and App Marketplace. In this role, you will shape our go-to-market strategy, messaging and execution for this key area of our ecosystem. You will partner closely with our marketing, product, sales, services, and partner teams to address the unique requirements of this market.


Take complex technology concepts in the AI platform and break them down into simple, clear, value-focused messaging, positioning, and go-to-market strategies targeting global enterprise segments.
Define and execute the go-to-market plan for the Eightfold App Platform and App Marketplace as a revenue generator for Eightfold based on partner development, end-user adoption, and a vibrant, transformational ecosystem.
Create and deliver visionary and compelling thought leadership content, customer-facing presentations, collateral, and product demonstrations used during the entire buyer lifecycle.
Develop effective sales and partner enablement and training materials, making it easy for sales and partners to understand our platform, product offerings and key positioning and differentiators
Be the subject matter expert for the App Platform and App Marketpace and evangelize at global conferences, trade shows, to analysts and customers.
Partner with other marketing teams to execute innovative marketing campaigns, SEO, and web design to build pipeline
Partner very closely with Product Management and our Partner organization to manage App Marketplace roadmap, launch, partner acquisition, onboarding and co-marketing.
Building opportunities to cross-promote eightfold with and through the partner ecosystem.

Preferred Skills/Experience:
8-10+ years of B2B product marketing experience in SaaS enterprise technology.
Previous experience in HCM market is a plus.
Superb communication, presentation and authentic storytelling skills.
Ability to craft compelling and succinct positioning, messaging and differentiation.
Strong cross-functional collaborator who can influence teams across Eightfold.
Think strategically and analytically, then follow through to execution with unyielding attention to details.
Results-oriented with a positive "can-do" attitude to get things done.
Thrive in a fast-paced environment with the ability to deal with ambiguity.
Exceptional team player with proven ability to lead through influence
MBA a plus

We are a team of self-starters who excel in their fields. We believe in giving you responsibility, not a task. We want you to have ownership and pride in the work you are doing, and see the positive impact of your work on your colleagues, our customers, and the world. We believe in providing transparency and support, so you can do the best work of your career.

We offer competitive compensation and benefits, including family medical, vision, and dental coverage. We also offer a 401k plan, stock options, and unlimited paid time off for all eligible employees. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, or disability.

Keywords: Eightfold, Mountain View , Director of Product Marketing, App Marketplace, Advertising , Morgan Hill, California

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