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Product Marketing Manager, Chrome, Growth Lab

Company: Google Inc.
Location: Mountain View
Posted on: November 19, 2021

Job Description:

Minimum qualifications: * Bachelor's degree or equivalent practical experience * 5 years of experience in growth marketing, driving user acquisition, engagement, retention, and go-to-market strategy * Experience with data, metrics, and A/B testing * Experience with customer relationship management (CRM), search engine optimization (SEO), and/or in-product promo Preferred qualifications: * Advanced degree in Marketing, Economics, or a related field * Experience with data driven product go-to-market and/or product strategy * Experience in building collaborative partnerships with product and marketing teams * Experience collaborating cross-functionally across product, marketing, and engineering teams * Ability to effectively influence and communicate across all levels of management and work on multiple projects simultaneously in a fast-paced environment * Excellent problem-solving, project management, and analytical skills with good business acumen About the job As a Product Marketing Manager, you will take part in a complete marketing experience as you will lead every facet of the product's journey. From determining positioning, naming, analysis, feature prioritization, and external communications, you will help shape the the product and help it grow a consumer base. You will work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering, and more. In this role, you will be involved with product marketing strategy from beginning to end. In this role, you will join a team of growth marketers and collaborate with product and marketing teams globally to help identify opportunities and drive growth for Google Chrome users as a marketing wide objectives and key results (OKR). You will create and own holistic growth marketing plans and experimentations to grow new users and retain existing users. You will leverage our owned and operated properties (e.g., customer relationship management (CRM) tools, In-product promotion and search engine optimization (SEO) to develop go-to-market. You will also collaborate with analysts to measure lower funnel program impact). Responsibilities * Develop and execute growth marketing plans to drive Chrome adoption and retention to drive Chrome product growth * Collaborate with Chrome marketing and product team to launch and A/B test growth programs * Work with analysts to develop lower funnel measurement plans * Be a thought leader for growth marketing processes, driving best practices across Google's suite of products. Help set internal and industry standards

Keywords: Google Inc., Mountain View , Product Marketing Manager, Chrome, Growth Lab, Advertising , Mountain View, California

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