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Senior Marketing Events Strategist

Company: Synopsys
Location: Mountain View
Posted on: November 18, 2021

Job Description:

Senior Marketing Events Strategist 33362BR USA - California - Mountain View/Sunnyvale, USA - California - San Jose Job Description and Requirements At Synopsys we believe in the power and importance of creating world-class brand interactions and experiences - big and small - that contribute to the success of the business. As a Senior Marketing Events Strategist, you'll be at the heart of our strategy, connecting Synopsys to customers and prospects globally.
You'll define a marketing plan that supports Synopsys' event programs and meticulously plan, promote, and execute dozens of high-impact, high-return events globally. You will evaluate if a program is successful and pay attention to the details and budgets for each event and program you execute. We want to see enthusiastic candidates with superb organization, fresh ideas, and a knack for making data-driven recommendations.
Roles and Responsibilities:

  • Create strategic events plan based on business goals to execute and implement live, virtual and hybrid events globally ranging from small to large scale events including Synopsys' user conference SNUG that create new opportunities, accelerate existing opportunities and deepen our customer relationships
  • Work with internal and external agencies and stakeholder to deliver first class events
  • Manage all aspects of event coordination including: strategy, goals, asset creation, event messaging / marketing, signage, giveaways, contract negotiation, vendor relations, registration, agenda creation, staffing, on-site production, logistics, etc.
  • Collaborate with key cross functional teams and leadership to develop an integrated marketing plan that combines campaign efforts, channel strategy, email marketing, etc.
  • Evaluate industry events and sponsorship opportunities based on Synopsys' goals and target audience
  • Share insights with corporate marketing and develop metrics to measure the success of all initiatives
  • Track results of all campaign and event activity and make recommendations for future activity (KPI's, budgets, ROI, planning, etc.) Key Qualifications:
    • 7+ years of related experience and comfortable managing large multi-day conferences with thousands of attendees
    • Experience implementing integrated campaigns across many channels and locations
    • Experience managing large budgets and comfortable with numbers
    • Exceptional organizational, prioritization and project management skills, leaving no detail untouched
    • Understanding of the foundations of marketing and how events can play a critical part in moving business forward
    • Solid stakeholder management skills and comfortable managing expectations and keeping teams on track
    • Proven analytical skills, measure effectiveness of programs and extract actionable insights
    • Energetic results-oriented self-starter, with the ability to work in a dynamic environment and influence varied audiences
    • Excellent interpersonal and communications skills; excellent presentation skills
    • Proficient in Marketo & AEM
    • Bachelor's or equivalent degree
      At Synopsys, we're at the heart of the innovations that change the way we work and play. Self-driving cars. Artificial Intelligence. The cloud. 5G. The Internet of Things. These breakthroughs are ushering in the Era of Smart Everything. And we're powering it all with the world's most advanced technologies for chip design and software security. If you share our passion for innovation, we want to meet you.

      Stay Connected:

      Inclusion and Diversity are important to us. Synopsys considers all applicants for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, military veteran status, or disability.

      #LI-SV1 Job Category Marketing Country United States Job Subcategory Trade/Events Hire Type Employee CategoryMarketing ManagersEducationBachelor's DegreeExperience7 to 20+ yearsJob typeFull time

Keywords: Synopsys, Mountain View , Senior Marketing Events Strategist, Advertising , Mountain View, California

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