Product Marketing Manager, Search Trust & Policy

Company: Google
Location: Mountain View
Posted on: April 8, 2021

Job Description:

Product Marketing Manager, Search Trust & Policy

• Bachelor's degree or equivalent practical experience.
• 5 years of experience in product marketing (naming, positioning, messaging, launches)
• 3 years of experience in policy or key opinion former engagement marketing Preferred qualifications:
  • Excellent leadership and communication skills with ability to build collaborative partnerships and track record of working with cross-functional teams and collaborating across PAs.
  • Strong project management skills and a track record of creative problem solving and bias towards action.
  • Attention to detail and an eye for design bolstered by understanding of data and insights to understand user and policymaker mindset.
  • Ability to translate product features and policies into a narrative, consumer benefits and proof points of Search's commitment to users
  • Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations, action plans, and campaigns About the job Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end. Search continues to drive the core of Google's business and our mission to organize the world's information and make it universally accessible and useful. We have the opportunity to set the bar for Google and the industry with product experiences and policies that address top concerns for users and publishers. As a Product Marketing Manager (PMM) for Search, you'll play a key role in building and maintaining trust with our users. You will work in close collaboration with cross-functional partners (e.g. Product, UX, Public Policy, Comms, across Search and Google) and drive initiatives that foster trust and transparency across the Search ecosystem and address business-critical policy matters. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself. Responsibilities
    • Craft positioning and messaging to create a holistic narrative that bolsters trust and privacy initiatives within Search that resonates with a KOF and policy audience
    • Work closely with product owners (Product Managers, Product Marketing Managers, etc.) and policy teams to translate and identify key programs and initiatives that educate policymakers on how Search works that address key concerns from these audiences
    • Translate data and learnings from user studies and regulatory environment into insights that are actionable and influence product direction and initiatives that drive key perception metrics
    • Connect the dots across Google brand policy initiatives to coordinate Search initiatives and/or amplify Search priorities Location Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing this form . To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees or any other organization location. Google is not responsible for any fees related to unsolicited resumes.

Keywords: Google, Mountain View , Product Marketing Manager, Search Trust & Policy, Advertising , Mountain View, California