MountainViewRecruiter Since 2001
the smart solution for Mountain View jobs

Marketing Analytics Lead, Small and Medium Business Marketin

Company: Google
Location: Mountain View
Posted on: April 2, 2021

Job Description:

Marketing Analytics Lead, Small and Medium Business Marketing

  • Bachelor's degree or equivalent practical experience.
  • 6 years of quantitative work experience in marketing analytics, quantitative finance, risk modeling or a similar role.
  • Experience in SQL and one scripting or statistical programming language (e.g. R, Python).
  • Experience in experimental design, causal inference and regression and classification models. Preferred qualifications:
    • Experience driving cross-product adoption and usage.
    • Experience driving change and/or optimization in a business context from insights gathered through quantitative analyses.
    • Experience in consumer retail or commerce products.
    • Experience working in a consulting firm or strategy and operations in a technology company.
    • Ability to present results of complex analysis compellingly to both technical and non-technical audiences at an executive level.
    • Effective strategic and organizational skills. About the job The SMB Marketing team's goal is to become the most helpful company to small businesses and will work across all Marketing teams and areas to realize this goal. As a Marketing Analytics Lead on the SMB marketing team, you will drive measurement, analysis and testing initiatives to deliver a strong user experience for our small business customers. You will enable marketers to deliver the right products to small business customers, at the right time. Your work will directly influence Google's strategy for crafting the cross-product experience for small business customers and shaping product roadmap. In this role, you will design and perform statistical analyses that continuously improve our efficiency and campaign impact. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself. Responsibilities
      • Drive analytics and strategy for global small-mid sized business campaigns and co-marketing efforts with third-party providers.
      • Execute quantitative business analyses on marketing activity performance metrics and product usage to generate insights and identify opportunities for regional and global SMB marketing teams.
      • Develop and maintain reporting and dashboards for marketers to self-serve data needs.
      • Work with cross-functional teams to productize measurement, modeling and other analytical processes. Location Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing this form . To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees or any other organization location. Google is not responsible for any fees related to unsolicited resumes.

Keywords: Google, Mountain View , Marketing Analytics Lead, Small and Medium Business Marketin, Advertising , Mountain View, California

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Advertising Jobs


Director of Marketing and Communications
Description: ul li Director of Marketing and Communications Director of Marketing and Communications Posted: April 06, 2021 br Location: PCTA headquarters, currently located in Sacramento, CA, or remotely from (more...)
Company: American Trails
Location: Sacramento
Posted on: 04/11/2021

CMO Advisory Consumer Markets Marketing Strategy Senior Associate
Description: CMO Advisory Consumer Markets Marketing Strategy Senior Associate Multiple Locations Why you should apply for a job with PwC: ul li PwC is on FGB's Best Consulting Companies for Women of 2020. li (more...)
Company: Fairygodboss
Location: San Francisco
Posted on: 04/11/2021

Marketing Coordinator
Description: ASSIGNMENT RESPONSIBILITIES: br br ul br li Position responsibilities will be specific to department br li Assisting with administrative tasks and projects br li Shipping/Fed Ex/Marketing (more...)
Company: Horizontal
Location: San Francisco
Posted on: 04/11/2021


Sr. Director Global Partner Marketing
Description: Anaplan, the Connected Planning pioneer, is changing the way the world's most respected companies do business. We believe in clear, open communication enabling teams to overcome obstacles and move forward (more...)
Company: Anaplan
Location: San Francisco
Posted on: 04/11/2021

Recruiter (gaming/entertainment/media)
Description: Seeking passionate Technical Recruiter with a background in
Company: Experis
Location: Sacramento
Posted on: 04/11/2021

Content Editor
Description: Do you want to use your communication and writing skills to help make a positive impact on the world br br Rotunda Software is looking for a Content Editor, who is eager to take ownership of all (more...)
Company: Rotunda Software
Location: San Francisco
Posted on: 04/11/2021

Content Marketing Manager
Description: ecoNugenics is a research-driven, doctor-led nutraceutical company dedicated to developing innovative supplements / formulas for the last 25 years. We are industry leaders in both research and content (more...)
Company: EcoNugenics, Inc.
Location: San Francisco
Posted on: 04/11/2021

Senior Product Marketing Manager
Description: Awair is hiring a Senoir Product Marketing Manager. You have B2B and B2C SAAS experience, are comfortable working in a start-up, a self-starter, and have mastered working cross-functionally, even when (more...)
Company: Awair
Location: San Francisco
Posted on: 04/11/2021

Vice President Marketing
Description: We're building a movement - an education revolution. We're building a world where anyone, anywhere can have access to the best education regardless of where they were born. At our core, we believe education (more...)
Company: ApplyBoard
Location: San Francisco
Posted on: 04/11/2021

Campaign Marketing Director
Description: Development and implementation of business plans, marketing strategy, and forecasts for a product/service or vertical market. Manages a staff of managers. As a manager in product marketing, you will be (more...)
Company: Oracle
Location: Belmont
Posted on: 04/11/2021

Log In or Create An Account

Get the latest California jobs by following @recnetCA on Twitter!

Mountain View RSS job feeds