Marketing Analytics Lead, Small and Medium Business Marketin

Company: Google
Location: Mountain View
Posted on: April 2, 2021

Job Description:

Marketing Analytics Lead, Small and Medium Business Marketing

• Bachelor's degree or equivalent practical experience.
• 6 years of quantitative work experience in marketing analytics, quantitative finance, risk modeling or a similar role.
• Experience in SQL and one scripting or statistical programming language (e.g. R, Python).
• Experience in experimental design, causal inference and regression and classification models. Preferred qualifications:
  • Experience driving cross-product adoption and usage.
  • Experience driving change and/or optimization in a business context from insights gathered through quantitative analyses.
  • Experience in consumer retail or commerce products.
  • Experience working in a consulting firm or strategy and operations in a technology company.
  • Ability to present results of complex analysis compellingly to both technical and non-technical audiences at an executive level.
  • Effective strategic and organizational skills. About the job The SMB Marketing team's goal is to become the most helpful company to small businesses and will work across all Marketing teams and areas to realize this goal. As a Marketing Analytics Lead on the SMB marketing team, you will drive measurement, analysis and testing initiatives to deliver a strong user experience for our small business customers. You will enable marketers to deliver the right products to small business customers, at the right time. Your work will directly influence Google's strategy for crafting the cross-product experience for small business customers and shaping product roadmap. In this role, you will design and perform statistical analyses that continuously improve our efficiency and campaign impact. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself. Responsibilities
    • Drive analytics and strategy for global small-mid sized business campaigns and co-marketing efforts with third-party providers.
    • Execute quantitative business analyses on marketing activity performance metrics and product usage to generate insights and identify opportunities for regional and global SMB marketing teams.
    • Develop and maintain reporting and dashboards for marketers to self-serve data needs.
    • Work with cross-functional teams to productize measurement, modeling and other analytical processes. Location Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing this form . To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees or any other organization location. Google is not responsible for any fees related to unsolicited resumes.

Keywords: Google, Mountain View , Marketing Analytics Lead, Small and Medium Business Marketin, Advertising , Mountain View, California