MountainViewRecruiter Since 2001
the smart solution for Mountain View jobs

Senior Growth Marketing Manager - Didi Food

Company: Didi Labs
Location: Mountain View
Posted on: February 25, 2021

Job Description:

The Senior Growth Manager- DiDI food role within the centralized paid marketing team is the owner of delivering user growth and engagement utilizing various marketing channels. This individual will be an integral member of the centralized digital marketing team, which advances thought leadership on paid media strategies and implements best practices to drive Didi Food growth in International markets.You will define the holistic media and growth strategies through optimal use of paid and non paid channels. In this role, you will work closely with our country's paid marketing teams to drive user growth (Eaters, Couriers) across all paid media channels. The ideal candidate will have solid experience in performance marketing and will be comfortable managing very large-scale budgets and programs that exceed ROI targets across multiple platforms. You should be an out of the box thinker who is motivated by data and audience insights to support digital marketing plans that help drive both applications and engagement with our jobs platform. Responsibilities:

  • Serve as the primary day-to-day liaison with country paid media food team and the ad-tech team members
  • Understand the food funnel end to end from acquisition, driving first order and improving repeat usage, and provide thought leadership on leveraging Paid media in eater, courier and restaurant recruitment, and rider to eater cross selling.
  • Guide and support country paid marketing team on launching marketing campaigns in new countries or new cities; Define holistic media acquisition strategy in partnership with business unit marketers
  • Strategy and stakeholder communications and management
  • Influence decisions and drive process and strategy change (as needed) with internal stakeholders
  • Create cross-organizational alignment by leading strategic discussions and business reviews
  • 15%-20% International Travel Paid media program management:
    • Oversee food paid media campaign strategy and execution in LATAM region
    • Conduct competitive intelligence scans/benchmarking and develop strategies to adapt to changing environment
    • Drive continuous improvement through the implementation of new and creative ideas; develop a robust test and learn the plan
    • Report and analyze campaign performance, on a regular basis; develop insights and present QBRs
    • Provide performance analyses and make spend shift/optimization recommendations across all channels
    • Develop forecasts and ad-hoc projections for spending, revenue and ROI
    • Monitor and manage campaigns to meet and exceed targets for conversions and ROI within predetermined budgets
    • Manage tracking initiatives
    • Work with country teams on creative development (banners, landing pages) Qualifications:
      • BA/BS degree in marketing or related field.
      • 7+ years of digital marketing experience with 2+ years preferably in the food delivery industry.
      • Digital agency experience / hands on Google SEM/ UAC campaign management experience
      • Loves to capitalize on new growth opportunities through a structured, curious, and data-driven approach
      • Proficiency of digital marketing tools with specific depth in ads platforms
      • Understanding of MMP at least that they exist and can be leveraged to find scale.
      • A marketplace marketing background (ie understanding how supply and demand impact marketing strategies).
      • Bonus point: experiences in food delivery industry
      • Strong presentation skills: Ability to clearly communicate and complex workflows, dependencies, and tradeoffs in both speech and writing.
      • Ability to solve complex problems , build creative solutions and drive results
      • Strong communication and stakeholder management skills - Ability to work and move forward projects with cross-functional teams including engineering, operations and marketing teams
      • Experience with multi-channel digital media strategy, A/B and multivariate test design, optimization and ROI. Do you now or will you in the future require immigration sponsorship (such as H-1B, O-1, TN visa) to work for DiDi in the United States? --*
        -- If yes to requiring sponsorship, do you currently hold Optional Practical Training (OPT) work authorization?
        -- If yes to holding OPT, please indicate your academic field of study, date of current OPT expiration and when you first obtained OPT authorization.

Keywords: Didi Labs, Mountain View , Senior Growth Marketing Manager - Didi Food, Advertising , Mountain View, California

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Advertising Jobs


Head of Product Marketing (Trello, Confluence, New Ventures
Description: Head of Product Marketing Trello, Confluence, New Ventures Atlassian is continuing to hire--with all interviewing and on-boarding done virtually due to COVID-19.--All new and existing Atlassians will (more...)
Company: Lever
Location: San Francisco
Posted on: 02/25/2021

Senior Marketing Data Analyst
Description: Custom T-shirts More, Fast Free Shipping, and All-Inclusive
Company: Custom Ink
Location: Fairfax
Posted on: 02/25/2021

Digital Marketing & Social Media Manager
Description: Digital Marketing Social Media Manager Digital Marketing Social Media Manager br br Guest Services is--seeking an experienced professional to create, develop and implement all strategic social (more...)
Company: Guest Services, Inc.
Location: Fairfax
Posted on: 02/25/2021


Public Relations Account Coordinator
Description: At Mission North, we work with companies that want to drive real change in their industries. Our communications agency looks to hire dynamic professionals who want a career and work culture built around (more...)
Company: Mission North
Location: San Francisco
Posted on: 02/25/2021

Head of Private Sector - Audience Marketing
Description: Head of Private Sector - Audience Marketing ul li Location: San Francisco, California, US li Additional Location s Remote US locations li Area of Interest Marketing and Communications li Job (more...)
Company: Cisco Systems, Inc.
Location: San Francisco
Posted on: 02/25/2021

Digital Marketing Intern
Description: The Strategy Team is one of the core pillars of the company, responsible for overall growth and business planning. In addition, the Strategy Team also leads marketing, partnership, corporate
Company: NEON
Location: Los Gatos
Posted on: 02/25/2021

Senior Experience Designer - Copywriting
Description: Senior Experience Designer - Copywriting Experience Design Kansas City, MO Chicago, IL Frisco, TX Detroit, MI Kalamazoo, MI Memphis, TN Description At VMLY R, we create connected brands. We resist the (more...)
Company: VMLY&R
Location: San Francisco
Posted on: 02/25/2021

Data Engineer, Marketing
Description: ul li Alternate Location: New York, United States li Position open to remote: Yes Company Description Square builds common business tools in unconventional ways so more people can start, run, and (more...)
Company: Square, Inc.
Location: San Francisco
Posted on: 02/25/2021

Associate Product Marketing Manager
Description: Constructor.io's mission is to help our customers build great search product discovery experiences that drive growth by anticipating their users' needs. The goal of product marketing at Constructor (more...)
Company: Constructor
Location: San Francisco
Posted on: 02/25/2021

Gaming Marketing Manager
Description: Gaming Marketing ManagerOverview: This is a contractor role with the potential become full time based on the individual's performance and the business needs at the end of the contract term. We are looking (more...)
Company: Cypress HCM
Location: San Francisco
Posted on: 02/25/2021

Log In or Create An Account

Get the latest California jobs by following @recnetCA on Twitter!

Mountain View RSS job feeds