Head of Digital Marketing

Company: Redis Labs
Location: Mountain View
Posted on: February 25, 2021

Job Description:

Head of Digital Marketing - Mountain View, CA We are looking for a full-time Head of Digital Marketing Manager to join our Marketing team in Mountain View, CA. --The Head of Digital Marketing is a critical leadership role on the Redis Labs marketing team, responsible for the strategy, execution and outcomes of integrated paid digital programs across the buyer's journey, to drive awareness, new business, expansion and usage growth across all business segments.-- This person will drive our global online customer acquisition efforts by managing our digital strategy; launching and managing campaigns; optimizing our web assets; and using analytics to measure, refine and optimize our performance.-- --If you are passionate about Digital Marketing, have the vision and track record of scaling a function, testing new channels, and optimizing the experience for acquisition in a high growth environment then this is the right challenge for you. We're Redis Labs, the home of the open source Redis database platform and commercial provider of Redis Enterprise. A recognized leader in NoSQL, in-memory databases with more than 7,400 enterprise customers around the world, we're growing fast-we've raised more than $246 million in funding and are growing our staff across our offices in Mountain View, Calif.; London; Tel Aviv; and Austin, Texas. In the past year alone, Redis Labs has been named to Deloitte's Technology Fast 500 EMEA, earned a spot on Dun & Bradstreet's 10 Best Startups to Work for in Israel, and been ranked one of the healthiest employers in the Bay Area. Responsibilities

• Own digital strategy and manage all digital channels to drive acquisition, conversion, and awareness.--
• Identify and outline the digital customer journey from awareness to justification for a new customer of Redis Labs.
• Build and deliver multi-channel integrated digital campaigns (paid social, display, search) to reach our target audiences and drive business results.
• Manage the digital marketing budget including monthly forecasting in order to ensure every dollar is being used to maximum efficiency and effectiveness.--
• Leverage data and rigorous tests to drive and optimize results, build initiatives, and campaigns.
• Present to the senior leadership team on key trends we're seeing across all business units and the effect digital marketing is having on the outcomes of the business.
• Align with the Director of Demand Generation to ensure the execution of the digital components of the Integrated Campaigns plan.
• Build a staffing plan for the digital marketing team that scales for future growth of the business Requirements
  • 8+ years experience in performance/digital marketing building and scaling paid media campaigns in a B2B SaaS environment; Database or NoSQL Database knowledge
  • Strong understanding of the digital marketing landscape, including display, paid social, video, etc to drive awareness, new logos, expansion and usage via various paid media channels and integrated programs .
  • Deep understanding of SEM/SEO; Google Adwords certified or 5+ years of Google Adwords
  • Proven track record of negotiating contracts with and managing vendors
  • Ability to perform detailed analysis to measure and report on program and channel performance
  • Seasoned people leader who has driven strong team alignment and culture, has functioned as a player-coach, and has a track record of hiring and managing an exceptional team As an equal opportunity employer, Redis Labs Inc. is committed to a diverse workforce. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, gender, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. Please view the 'EEO is the Law ' poster. Redis Enterprise Cloud provides complete automation of day-to-day database operations. Start now with 30MB of free storage.

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