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Director of Growth Marketing

Company: Moveworks
Location: Mountain View
Posted on: February 20, 2021

Job Description:

As Director of Growth Marketing at Moveworks, you will set the strategy and execute the marketing tactics that fuel the rapid growth of our business. You will define our approach to lead generation through integrated digital marketing, content marketing, event marketing, SEO/SEM, and ABM campaigns. As the leader of the Demand Generation function, you will be equally adept at managing multimillion-dollar budgets, hiring and retaining a world-class team, collaborating with cross-functional leaders, and using data to demonstrate performance and ROI. Above all, your task will be to build the Demand Generation function from the ground up, reporting to the VP of Marketing. It will require a unique combination of executive leadership and hands-on lead generation skills. This is a unique opportunity to join the team at an early stage and have a profound impact at one of the fastest-growing AI companies in Silicon Valley. Who we are: Moveworks is redefining how companies support their employees with an AI platform that resolves their problems at work - instantly and autonomously. Named to the prestigious Forbes AI 50 list, Moveworks combines the latest natural language understanding (NLU) and conversational AI techniques to deliver end-to-end resolution, straight on collaboration hubs like Slack and Microsoft Teams.-- We're doing this for IT today, and for the entire enterprise in the near future. This is a unique chance to join the team at an early stage as a key player in our growth strategy. If that sounds like fun, we can't wait to start this journey together. What you'll do:

  • Lead and execute the global growth marketing strategy
  • Develop, implement, and continuously optimize all lead generation, nurturing, and customer acquisition campaigns
  • Collaborate with the Product Marketing, Content Marketing, Sales, and SDR teams to generate qualified opportunities that convert to revenue
  • Leverage events, webinars, and field marketing to support regional sales teams with locally optimized campaigns.
  • Establish, track, and optimize KPIs and SLAs across channels and take data-driven action to continually optimize performance and ROI
  • Effectively communicate the strategy, goals, performance, and ROI of demand generation activities with the executive team and cross-functional leaders
  • Recruit, retain, and mentor a world-class demand generation team What you bring to the table:
    • 8+ years' experience generating demand, building pipeline, and acquiring new logos for B2B SaaS businesses.
    • Extensive experience with marketing tools and systems, such as Salesforce, Marketo, and LeanData
    • Results-driven mindset, with a strong ability to analyze quantitative data to forecast impact, determine program effectiveness, and measure ROI
    • Detailed budget management, financial analysis, and vendor management skills
    • Excellent interpersonal skills to build champions with internal and external stakeholders across diverse teams-- Apply here Apply for job

Keywords: Moveworks, Mountain View , Director of Growth Marketing, Advertising , Mountain View, California

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