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Global Product Marketing Lead, Branding Solutions

Company: TikTok
Location: Mountain View
Posted on: January 15, 2021

Job Description:

DescriptionTikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul and Tokyo. As the Product Marketing Manager Lead for Branding Solutions, you will lead the team and be responsible for setting the global go-to-market strategy for TikTok's branding-focused products: Upper-funnel campaign objectives. You will partner closely with various cross-functional stakeholders in sales, product management and business marketing to assess key gaps and develop the strategic direction for our branding solutions offerings.You will use your experience and marketing knowledge to work with branding based product to develop the strategy, bring together cross-functional stakeholders to execute on their plans, and align with senior product leadership around those plans. You understand market trends, the competitive landscape, and have experience applying those to positively influence advertisers, agencies, and other cross functional partners.We are open to hiring this candidate in Mountain View, San Francisco, Los Angeles, or New York City. Responsibilities:- Partner with Sales leadership, Business Marketing, and Product Managers to set long-term objectives and develop go-to-market strategies. - Collaborate with regional Product marketing counterparts, and Sales teams to build customer-centric solutions for our advertisers globally. - Responsible for helping drive strong sales strategy and to ensure high penetration of branding products.- Partner closely with sales teams and utilize data proficiently to deeply understand pain points, formulate business requirements and prioritize solutions to influence the direction of product development.QualificationsQualifications:- 8 years experience in advertising and/or marketing with a focus on branding objectives. - BA/BS degree or above.- Branding/Marketing industry expertise in digital marketing with strong understanding of industry and client objectives. - Proven record of leading and coaching diverse team in global environments- Excellent communication, presentation and analytical skills.- A commercial mindset with experience building business cases from market research and analysis.- Experience in influencing product management decisions TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals shouldn't be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too. TikTok is committed to providing reasonable accommodations during our recruitment process. If you need assistance or an accommodation, please reach out to us at USRCtiktok.com. RegularExperienced

Keywords: TikTok, Mountain View , Global Product Marketing Lead, Branding Solutions, Advertising , Mountain View, California

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