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Global Product Marketing Lead, Lead Generation

Company: TikTok
Location: Mountain View
Posted on: January 9, 2021

Job Description:

ResponsibilitiesTikTok is the leading platform for short-form mobile video. Our mission is to inspire creativity and bring joy. We inform, entertain and inspire people across borders, cultures, and languages.TikTok has global offices in Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.TikTok seeks an experienced Product Marketing Lead to join our Product Strategy & Operations team. We are looking for someone who is passionate about identifying problems and building solutions that help our clients grow their business. You will focus on leading the charge for lead generation solutions by developing an in-depth understanding of the market, identifying opportunities, influencing our lead generation advertising solutions strategy and driving go-to-market to bring these solutions to life.You will work most closely with Product & Engineering teams along with cross-functional partners like Sales Leadership, Marketing, and Partnership teams. The ideal candidate must demonstrate a passion & vision for mobile advertising, exhibit excellent problem solving, analytical, communication, and product positioning skills, thrive in an ambiguous environment and drive impact across teams.Responsibilities:

  • Lead market understanding, opportunity assessment, competitive analysis, customer feedback and represent the market with Product Management and R&D
  • Partner with Product Management to define vision, product strategy and roadmap for lead generation advertising solutions
  • Define and execute go-to-market. Lead charter on defining product positioning, value proposition, naming, outbound marketing for all lead generation solutions
  • Partner with cross-functional teams to set goals and develop regional growth strategy for key product adoption
  • Test and launch new industry-first products in-market by leading cross-functional teams including sales, legal, marketing, and PRQualificationsQualifications:
    • BA/BS degree or above
    • 7+ years of experience in product marketing, product strategy or product management or relevant experience (partnered with product management and/or engineering to represent market requirements) with team leadership experience
    • Experience in taking internet products through full lifecycle and developing go-to-market strategies
    • Knowledge of mobile monetization, lead generation industry and ad tech
    • Leader that can manage a cross-functional team in evolving environment, and be data-informed decision makerPreferred Qualifications:
      • MBA or other relevant advanced degree
      • 5+ years experience working with or in the lead generation and digital advertising industryTikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals should not be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too.TikTok is committed to providing reasonable accommodations during our recruitment process. If you need assistance or an accommodation, please reach out to us at USRC@tiktok.com

Keywords: TikTok, Mountain View , Global Product Marketing Lead, Lead Generation, Advertising , Mountain View, California

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