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IP Product Marketing Manager

Company: Synopsys
Location: Mountain View
Posted on: September 17, 2020

Job Description:

Business Title

IP Product Marketing Manager


Requisition Number


Job Description and Requirements

Responsible for developing marketing and business plans and activities for specific product(s) or product line(s) to establish, enhance, or distinguish product placement within the competitive arena. Meets the financial plan by defining creative marketing programs to grow business and market share. Defines and coordinates sales collateral development, pricing and packaging strategies, competitive analysis, product roll out, and, sales training.

Relevant experience in a product marketing role for software products in the high-tech industry. Technical orientation and understanding of ASIC design process is required. Is an innovative energetic leader and have a decisive style with attentiveness to current and future customer and market trends. Proven ability to work in a matrix environment. Track record of successfully launching, managing, and growing products. Exceptional communication and public speaking skills are required. Experience in the EDA industry is preferred.

Typically requires a minimum of 8+ years of related experience. At this level, post-graduate coursework or knowledge base equivalent may be desirable. Having wide-ranging experience, uses professional concepts and company objectives to independently resolve complex issues in creative and effective ways. Understands customer wants and needs. Customarily exercises a high level of independent judgment and interpretation in selecting methods, techniques and evaluation criteria to obtain results. Frequently performs in project leadership role. Drives programs and business initiatives. Determines methods and procedures on new assignments and projects. Offers new solutions or direction and is able to encourage and motivate others to support new solution or direction. May advise senior management on specialized technical or business issues. May coordinate activities of other personnel as a team lead. Represents the organization as the principle contact on business unit and/or company-wide projects. Interacts with management and senior external personnel on matters requiring coordination across internal groups. Networks with key contacts outside own area of expertise.

Hiring Location

USA - California - Mountain View/Sunnyvale, USA - Texas - Austin

Hire Type


Job Category



United States

Keywords: Synopsys, Mountain View , IP Product Marketing Manager, Advertising , Mountain View, California

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