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Associate Director, Pipeline Marketing

Company: Zogenix
Location: Emeryville
Posted on: July 15, 2020

Job Description:

We're looking for a candidate to fill this position in an exciting company.

  • Support commercial strategies and execution of programs for pipeline products.
  • Provide evaluation of market opportunities, support brand plan, and lead appropriate market development/ pre-launch activities
  • Lead key pre-launch market development activities, which could include:
  • Disease Awareness - identify and build awareness for addressing key unmet, urgent needs for the patients
  • Patient Diagnosis - determine most effective, efficient means to drive patient diagnosis, which could involve partnering with diagnostic labs, physicians, patient organizations and payers
  • Customer Engagement - develop sustainable, purposeful plans for engagement with physicians, patient advocacy organizations and payers
  • Brand Positioning and Message Development
  • Work closely with R&D, Medical and Patient Advocacy teams (in US and Europe) on education initiatives
  • Determine best messages and target audiences for education and pilot programs (examples could include congress events, symposium, surveys, pilot programs, partnerships with diagnostic labs)
  • Manage communication materials, such as printed collateral and digital assets
  • Perform assessments on the commercial potential, market and competitive landscapes for pipeline programs, as well as for business development opportunities
  • Define key market insights required to support business plan and forecast drivers, and partner with market research team and/or vendors
  • As needed, support business development efforts by providing evaluation of market opportunities
  • Partner with team members across functions and geographies to ensure proper development and execution of plans
    • Working closely with Commercial (US, Europe and beyond), Medical and R&D colleagues
    • Partnering with external customers such as physicians and patient groups
    • Other duties as assigned.--
      • Strategic thinker - ability to synthesize information and plan forward in a changing market
      • Thrives in a dynamic environment and comfort with ambiguity
      • Highly developed interpersonal skills with ability to lead, interact with, focus, resolve conflict and drive consensus among individuals from a variety of backgrounds
      • Ability to multiple manage projects and timelines for both internal initiatives and external vendors
      • Shows to potential to grow and evolve with the company and its pipeline programs
      • Bachelor's degree, preferably in life sciences.
      • MBA or consulting experience preferred
      • 7+ years of biotech/ pharma commercial experience, strong preference for rare disease experience
      • Able--to travel up to 25% of the time, both domestically and internationally

Keywords: Zogenix, Mountain View , Associate Director, Pipeline Marketing, Advertising , Emeryville, California

Click here to apply!

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