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Sr. Product Marketing Manager

Company: Intelliswift Software Inc
Location: Mountain View
Posted on: June 29, 2020

Job Description:

* Work with Global Product Marketing to develop Advanced messaging hierarchy and positioning for continuous roll-out of new features, with an eye towards providing robust value differentiation for Advanced within the Mid Market portfolio * Benchmark offerings against Mid Market competitors in the U.S. and assess promotions and GtM strategies * Lead claims strategy and development of marketing assets (e.g. videos, playbooks, etc) to support the value proposition * Support breakthrough B2B GtM thinking, represent the voice of the customer at the table, and provide product marketing leadership across sales, digital, paid media, seo, product teams, etc. * Champion the voice of the customer research and translate user insights to influence brand positioning, messaging/claims and product roadmap. * Create project plans and lead cross-function teams to execute B2B projects with excellence. * Partner with Sales and Accountant teams for ongoing feedback loop on B2B prospects, and development of collateral and sales materials, training and educational content for agents. * Build strong relationships with internal cross-functional partners including Channel Marketing, Sales, Finance, Analytics, Product, Marketing Ops as well as outside agencies and partners * Develop in-market promotional strategy, with line of sight to P&L and budget responsibilities. * Track campaign impact and analyze program results to report on ROI * Apply creative problem solving and analytical skills to provide ongoing insight into the business and make recommendations and decisions * Make go-forward recommendations and present and share learning and recommendations across the organization Skills: * 7+ years of B2B product marketing experience, with SaaS and/or Enterprise strongly products preferred. * Pragmatic Institute or equivalent Product Marketing certification preferable. * Deep understanding of B2B customer mindset and marketing touch points across full funnel. * Familiar with B2B GtM, including thought leadership strategies and developing impactful demand generation and lead nurture campaigns. * Demonstrated ability to effectively lead cross-functional teams, including channel leadership across Product teams, Sales, Web, Paid Media, external 3rd party agencies, Finance, Analytics, etc. * Strong creative problem-solving and analytical skills. * Ability to manage and prioritize multiple projects simultaneously and lead a team to deliver strong results. * Strong analytical and problem solving orientation with clear examples of using data for target setting, measurement, ROI analysis and optimizations. * Lead and influence effectively within the organization and build strong relationships to deliver outstanding results in a collaborative fashion. * Ability to prioritize and make strategic choices, specifically narrowing from a range of opportunities to highest impact near term levers. * Innovative and growth mindset, ability to lead organization to learn fast, embrace ambiguity. * Ability to simplify and distill complex information to most critical elements and enable leadership to take decisions effectively and efficiently. * Effective communicator at all levels in the organization, including high- level executives, with familiarity across multiple formats (e.g. whitepapers, powerpoints, spreadsheets, etc). * Excellent verbal, written, visual/presentation and interpersonal communication skills.

Keywords: Intelliswift Software Inc, Mountain View , Sr. Product Marketing Manager, Advertising , Mountain View, California

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